| Rank | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Colgate | Colgate | Colgate | Colgate | Colgate | Colgate | — | — | — | — |
| 2 | Aquafresh | Aquafresh | Aquafresh | Aquafresh | Aquafresh | Aquafresh | — | — | — | — |
| 3 | Sensodyne | Sensodyne | Sensodyne | Sensodyne | Oral-B | Sensodyne | — | — | — | — |
| 4 | Oral-B | Oral-B | Oral-B | Oral-B | Sensodyne | Oral-B | — | — | — | — |
| 5 | Pepsodent | Close-Up | Close-Up | Close-Up | Close-Up | Close-Up | — | — | — | — |
| 6 | Close-Up | Pepsodent | · | · | Mentadent P | · | — | — | — | — |
| 7 | Mentadent P | Mentadent P | · | · | Pepsodent | · | — | — | — | — |
| 8 | · | · | · | · | · | · | — | — | — | — |
| 9 | · | · | · | · | · | · | — | — | — | — |
| 10 | · | · | · | · | · | · | — | — | — | — |