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Brand slogans

45 ranked entries · 19 unique brands · Surveyed in 6 of 10 years
Rank 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
1 Just Do It (Nike) Just Do It (Nike) Just Do It (Nike) Just Do It (Nike) Just Do It (Nike) Just Do It (Nike) — — — —
2 A Taste For Life (Spur) I'm Lovin' It (McDonald's) I'm Lovin' It (McDonald's) I'm Lovin' It (McDonald's) I'm Lovin' It (McDonald's) I'm Lovin' It (McDonald's) — — — —
3 Impossible is nothing (adidas) A Taste For Life (Spur) All in (adidas) All in (adidas) All in (adidas) So good (KFC) — — — —
4 I'm Lovin' It (McDonald's) All in (adidas) A Taste For Life (Spur) A Taste For Life (Spur) Have a break. Have a KitKat All in (Adidas) — — — —
5 So good (KFC) So good (KFC) So good (KFC) So good (KFC) So Good (KFC) Off the Wall (Vans) — — — —
6 Shoes are boring. Wear sneakers. (Converse) Flame-Grilled, It just Tastes Better (Steers) · · A Taste For Life (Spur) · — — — —
7 Off the wall (Vans) Try something amazing (Debonairs) · · Open Happiness (Coca-Cola) · — — — —
8 Unleash the Beast (Monster) Today, Tomorrow, Together (ABSA) · · Forever Faster (Puma) · — — — —
9 Gives you wings (Red Bull) Moving Forward (Standard Bank) · · Life's Good (LG) · — — — —
10 Because you're worth it (L'Oréal) Forever Faster (Puma) · · Moving Forward (Standard Bank) · — — — —
#1 Gold
  1. 2015 Just Do It (Nike)
  2. 2016 Just Do It (Nike)
  3. 2017 Just Do It (Nike)
  4. 2018 Just Do It (Nike)
  5. 2019 Just Do It (Nike)
  6. 2020 Just Do It (Nike)
#2 Silver
  1. 2015 A Taste For Life (Spur)
  2. 2016 I'm Lovin' It (McDonald's)
  3. 2017 I'm Lovin' It (McDonald's)
  4. 2018 I'm Lovin' It (McDonald's)
  5. 2019 I'm Lovin' It (McDonald's)
  6. 2020 I'm Lovin' It (McDonald's)
#3 Bronze
  1. 2015 Impossible is nothing (adidas)
  2. 2016 A Taste For Life (Spur)
  3. 2017 All in (adidas)
  4. 2018 All in (adidas)
  5. 2019 All in (adidas)
  6. 2020 So good (KFC)

Who took the No.1 crown, year by year

2015
Just Do It (Nike)
2016
Just Do It (Nike)
2017
Just Do It (Nike)
2018
Just Do It (Nike)
2019
Just Do It (Nike)
2020
Just Do It (Nike)
2021
Not surveyed
2022
Not surveyed
2023
Not surveyed
2024
Not surveyed

Reigns